The BBA Program offered at SRM imparts a fundamental education in business and management principles. It allows students to specialize in one of concentration areas, Marketing , Finance, Human Resources, Systems or Operations.
Apart from subject knowledge BBA program focuses on practical management training that prepares students to successfully work within a large or small organization.The BBA Program at SRM emphasizes on the development of communications, quantitative reasoning and aptitude, as well as business analysis skills.
Over the 3-year campus-based program the skills and competencies of talented and ambitious young aspirants is enhanced. The students will obtain a broader perspective on business practices and processes, and acquire the skills to lead teams and organizations to success in a globalized, competitive business environment.